Project Description

Project Outline: This project will be marketing a 3-Day music festival for a one of a kind experience. Bands will perform at multiple stages throughout the 3 days in Manchester, Tennessee.

Concept: The rundown of this music festival is it will give bands the chance to obtain a broader audience. The target audience will get the chance to see multiple bands that they enjoy in the same place. The audience will also be able to buy merchandise for the event to remember the experience. By attending this festival people can go see the bands they love and maybe be introduced to a new favorite band.

Client: The client will be the venue holders at Great Stage Park in Manchester, Tennessee. Pitching the idea of a 3-day rock festival to the grounds holders of the venue location. The client will also be the sponsor in another form due to their support for the event.

Target Audience: The audience is music lovers, mainly of the metal/rock/punk genre. Ages can range, most likely a 16+ kind of festival because the genres are more intense. The genres I listed for the event can be too intense for developing children and parents would need to be held liable. There will also be stands for alcoholic beverages so the age should be older than 15. The main target is people who love the main genres of rock, metal, and punk.

Location Decisions: The location for the event will be Grand Stage Park in Manchester, Tennessee. This is the same location and festival grounds as the Bonnaroo Music Festival. This is the ideal location for this music festival because it is located near Nashville which is nicknamed ‘the music city.’ Tennessee is also a centralized location where a large portion of the population of America resides so traveling there is less of a hassle.

Attendance Expectation and Pricing: Based on the bands participating in the festival, the cost could vary depending on the day. For a one-day pass: $150; two-day pass: $200; three-day pass: $250. The price should be kept low in order for tickets to be affordable for the average person. Tickets can be priced this low also because these are the most highly listened to genres.

Schedule and Timeline: The scheduling will be about 10 bands per day, with the last day of the festival featuring the most listened-to band. Wayfinding signs will be posted at the front of the venue entrance that will feature the bands’ playing times and what stage they will be on. The timeline will be at the end of May when Summer is starting and college students are being let out for the season. Sponsors: The sponsors for the event will be what can be associated with the bands.

Sponsors like: RedBull, Hot Topic, Vans, Zumiez, White Claw, Thrasher, and Beats. All of these sponsors are chosen based on previous involvement with events like this current project.

Festival Description

STWD Website

Below is a website for the Shred ‘Till Were Dead Tour. The website has its ‘HOME’ landing page, as well as landing pages for artists, tickets, venue, and merchandise. The home page features the tour mission statement and event dates. The Artists page showcases the different artists that will be playing at the event and what stages they will be at their direct times. The venue page displays the choice in that particular location and stage space. The merchandise gives the user different options of choices to celebrate the event.